Why Digital Transformation?
In 2026, SMEs that haven't started their digital transformation risk disappearing.
The Pillars of Digitalization
1. Online Presence
- Professional website (responsive)
- SEO referencing
- Adapted social networks
2. Collaborative Tools
- Communication: Slack, Teams
- Project management: Notion, Trello
- CRM: HubSpot, Pipedrive
3. Automation
- Marketing automation
- Automatic billing
- Customer service chatbots
4. Data & Analytics
- Google Analytics
- Dashboards
- Data-driven decisions
Typical Budget for an SME
| Item | Annual budget |
|---|---|
| Website | €500-2000 |
| SaaS tools | €100-500/month |
| Digital marketing | €300-1000/month |
| Training | €500-1500 |
Mistakes to Avoid
- Wanting to do everything at once
- Neglecting training
- Forgetting security
- Ignoring mobile
Conclusion
Digital transformation is a marathon, not a sprint.
Need assistance? Contact E-SAINA for a free digital audit.