SEO in Madagascar: A Strategic Challenge
Search engine optimization (SEO) has become essential for any company wishing to develop its online presence in Madagascar.
Why SEO is Important for Malagasy Businesses?
- Increased visibility: 93% of online experiences start with a search engine
- Qualified traffic: Organic visitors have a higher conversion rate
- Long-term ROI: Unlike ads, SEO generates sustainable traffic
SEO Fundamentals
1. Keyword Research
Identify terms searched by your potential clients:
- Local keywords (e.g. "web agency Antananarivo")
- Niche keywords
- Frequently asked questions
2. On-Page Optimization
- Title and meta description tags
- Heading structure (H1, H2, H3)
- Image optimization
- Loading speed
3. Quality Content
Google favors content that is:
- Original and informative
- Regularly updated
- Adapted to search intent
4. Technical SEO
- Responsive site (mobile-first)
- HTTPS mandatory
- XML Sitemap
- Structured data
Madagascar-Specific SEO Strategies
Local Targeting
- Google My Business registration
- Local citations (Malagasy directories)
- Content in French and Malagasy
Mobile First
With 80% of users on mobile in Madagascar, your site must be perfectly optimized.
Conclusion
SEO is a long-term investment that can transform your business visibility in Madagascar.
Need SEO assistance? Contact E-SAINA for a free audit of your site.