E-SAINA
General February 7, 2026 Tahina Rafaralahiniaina

How to Choose the Best CRM for your SME

How to Choose the Best CRM for your SME

Why a CRM is Essential

A CRM (Customer Relationship Management) centralizes all your customer and prospect interactions.

Selection Criteria

1. Ease of Use

  • Intuitive interface
  • Learning curve
  • Mobile app

2. Features

  • Contact management
  • Sales pipeline
  • Automation
  • Reporting

Customer Management
Customer Management

3. Integrations

  • Email (Gmail, Outlook)
  • Telephony
  • Marketing automation
  • Billing

4. Price

Monthly budget per user

2026 CRM Comparison

CRMPrice/userStrengths
HubSpot FreeFreeComplete, easy
Pipedrive€15Visual pipeline
Salesforce€25+Powerful, complex
Zoho CRM€12Good value for money
Monday Sales€10Modern interface

Our Recommendation

  • VSB (< 5 people): HubSpot Free
  • SME (5-50): Pipedrive or Zoho
  • Mid-Market (50+): Salesforce

Team Collaboration
Team Collaboration

Mistakes to Avoid

  1. Choosing too complex
  2. Not training the team
  3. Not migrating existing data
  4. Ignoring necessary integrations

Conclusion

The best CRM is the one your team actually uses.

Need help with your sales strategy? Contact E-SAINA.